The Vision
Montenegro as a timeless luxury destination, where excellence, sustainability, and authenticity define every guest experience and empower every local success story.
About MLA
A non-governmentalnon-gov organisation dedicated to the global positioning of Montenegro as a world-class luxury destination.
Uniting leaders for lasting transformation.
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Our Flagship Projects
Signature platforms that amplify Montenegro's potential.
Luxury Travel Summit Montenegro
Montenegro’s premier B2B event for luxury and ultra-luxury travel. An invitation-only fair connecting top global buyers, organizations, and experts with Montenegro’s finest.
Discover LTSM →Destination Excellence Forum
Strategic platform for public-private cooperation. Designed to define shared goals, national priorities, and policies for the sustainable development of luxury tourism.
Explore DEF →Sense of Place
Montenegro Luxury Guide
A curated glimpse of the landscapes that inspire MLA’s commitment to refined, meaningful luxury.
Sveti Stefan Riviera
Where emerald forests meet rose-gold shores—Montenegro’s timeless coastal icon.
Durmitor National Park
A UNESCO-protected realm of peaks, canyons, and glacial lakes where Montenegro’s wild heart reveals its most dramatic beauty.
Skadar Lake
A vast freshwater sanctuary of islets, wetlands, and quiet villages—Europe’s hidden birdwatching and slow-travel paradise.
Boka Bay
Fjord-like waters framed by stone towns and mountains, where centuries of culture meet contemporary Mediterranean elegance.
…and many more.
Our Partners
Alliances built on excellence, sustainability, integrity, and shared values.
Join the movement.
Partner with MLA to co-create Montenegro’s future of meaningful luxury.
Connect With Us