Montenegro Luxury Association
Uniting Key Stakeholders for Excellence
Our Founders
Vision & Integrity
Stefan Stešević
Founder & CEO
Visionary strategist and founder of MLA with vast experience in luxury hospitality, branding and digital startups. With deep love for Montenegro and a firm belief in its global potential, Stefan sees luxury tourism as a powerful vehicle to elevate the country’s standards and quality of life.
Nikolina Kovačević Stešević
Co-Founder & CMO
As Co-Founder of MLA, Nikolina brings hands-on experience in hotel operations, guest experience, and strategic brand storytelling. She co-leads the association with creative insight, operational precision, and a deep-rooted dedication to Montenegro’s transformation into a world-class luxury destination.
Montenegro – A Rising Force in Refined Tourism
Montenegro is emerging as one of the most promising luxury destinations in Europe - a place of breathtaking natural beauty, cultural richness, and strategic potential.
As the global luxury travel market becomes the fastest-growing sector in tourism, Montenegro stands at a turning point: ready to embrace its full potential and define a new standard of excellence in the region.
Montenegro Luxury Association is leading a curated ecosystem, all working together to build a future of refined, responsible, and meaningful luxury.
Our mission
Destination of Excellence. Home of Wellbeing
Shaping Montenegro into a world-class luxury destination, elevates quality of life for all who call it home
Promotion & Positioning
Elevating Montenegro’s global presence through curated events, strategic digital marketing, participation in international luxury travel fairs, and consistent storytelling that reflects the country’s high-end identity.
Infrastructural Development
Identifying key challenges and opportunities across public infrastructure — from hospitality zones and transport logistics, to healthcare and border access — and connecting stakeholders to drive functional, efficient and visible improvements.
Quality Standards
Bringing international expertise to raise the bar in service culture, operations, and luxury experiences. Connecting with global leaders such as Forbes Travel Guide to introduce trusted evaluations and upgrade local excellence.
Sustainability & Preservation
Supporting Montenegro’s long-term wellbeing by promoting sustainable tourism, engaging in local eco-initiatives, and encouraging responsible development that respects nature, heritage, and public spaces.
Advisory Board
Established in April 2025 to guide MLA’s long-term impact
Globally respected experts in luxury travel, destination strategy, innovation, and strategic communications provide insight, challenge perspectives, and support MLA’s mission.
Anita Mendiratta
Global Strategic Advisor | Author | Diplomat
Anita Mendiratta is a trusted advisor to world leaders and global institutions in tourism, aviation, and sustainable development. With 30+ years of experience across 100+…
Yolanda Perdomo
Global Tourism Strategist | Board Advisor
Yolanda Perdomo is a global expert in destination management, product development, marketing, and tourism intelligence, with over 20 years of international experience in the…
Katarina Larisa Ham
Chief Executive Officer | Quintessentially SEE
Katarina Larisa Ham is a seasoned executive with nearly 30 years of international experience in public relations, communications, and luxury lifestyle management. As Founder & CEO…
Stuart W. Greif
Special Advisor to The Board | Chief Strategy, Innovation & Operating Officer | Forbes Travel Guide
Stuart Greif brings 30+ years of global expertise in travel, hospitality, and technology. At Forbes Travel Guide, he leads strategy, innovation, and operations, helping define…
Isabel Tapp
Chair of Advisory Board Luxury Travel, Tourism & Hospitality Board Advisor - Global Corporate Communications
Isabel Tapp is a strategic communications and luxury travel, tourism and hospitality advisor with 35+ years of global expertise. Based in Dubai for over 25 years, she is…
Stefan Stešević
Founder & CEO Montenegro Luxury Association
With deep respect for the Board’s expertise, Stefan sees each conversation as a lesson and each exchange as fuel for action. As MLA’s Founder, his mission is to carry these…
Highly Curated Partnerships
Connect with MLA
We welcome strategic dialogue with highly curated partners who share our values of excellence, innovation, integrity, and purpose.
To connect with us, please fill out the form and our team will respond promptly.