Luxury Travel Summit Montenegro 2025

Key summit facts

• Format: Invitation-only luxury travel summit (3+2 days) combining a boutique trade show, conference, exclusive exhibition, and closing ceremony.
• Dates: 25–29 March 2025.
• Main locations: Portonovi (Herceg Novi), Luštica Bay (Tivat) and Porto Montenegro (Tivat).
• Objective: To position Montenegro as a leading luxury destination and to build long-term strategic partnerships.
• Project founder: NGO Montenegro Luxury Association · Lead organiser: Montaste Ltd · Main international partner: Quintessentially.

About the 2025 edition

LTSM 2025 was conceived from the belief that true luxury is more than opulence—it is a philosophy of excellence, authenticity, and trust that elevates both visitor experience and local quality of life. The summit offered a curated environment where every interaction, from arrival to closing gala, reflected this standard.

Over the course of the programme, Montenegro’s leading luxury hotels, marinas, DMCs and destinations presented their best experiences to carefully selected buyers, media, and experts, proving that the country can stand alongside the world’s most exclusive destinations when it acts in unity.

Programme highlights

• Day 0: Arrivals, coordinated luxury transfers, and welcome dinners across Montenegro’s top restaurants and hotels.
• Day 1 – Portonovi: Boutique trade show at One&Only Portonovi, Portonovi presentation and networking lunches, with a planned Boka Bay cruise programme.
• Day 2 – Luštica Bay: Full-day conference at The Chedi Luštica Bay exploring destination development, air connectivity, the future of luxury and AI, and sustainability.
• Day 3 – Porto Montenegro: B2B travel market, MoU signing between Quintessentially SEE and MLA, and a red-carpet gala with awards and celebration.
• Day 4: Departures and a curated FAM trip showcasing Luštica and Boka Bay, closing with a final yacht cruise.

Participants, visibility and impact

The summit hosted 55 international participants from 22 countries, 27 leading domestic exhibitors, and around 230 total attendees across all events. Official partners included Turkish Airlines, Akul Yachts, Montenegro Sotheby’s International Realty, Montenegro Submarine, Transfers Montenegro and many others across the hospitality and services ecosystem.

Media visibility was exceptional, with more than half a million views across digital channels, extensive coverage in national and regional media, and dedicated features in Luxury International Magazine and other global outlets. The targeted reach of 3–5 million people has been achieved, setting a new benchmark for Montenegro’s destination promotion.

Immediately after the summit, exhibitors reported direct bookings and confirmed business, while international partners expressed commitment to continued cooperation. LTSM therefore did not only showcase Montenegro’s potential, but actively accelerated its transformation as a luxury destination and laid solid foundations for LTSM 2026 and beyond.